Facebook Ads Hacks: Here’s When To Pause Your Fb Ads And How To Manage Them


What is up, its Rafael here your seven figure ecommerce coach coming at you from Poland and today we’re gonna discuss When should you pause ads and how to know if your Facebook ads or over performing or underperforming? Let’s go to my computer and check it out alright guys Welcome to the special training how to know or what you know How to tell if you should pause and Adam you should kill a Facebook ad right? Let’s say you’re running multiple ads. You’re running a Facebook Ads campaign. It’s your first campaign or it’s like you’re running multiple campaigns and you don’t know when to pause the ads if it’s underperforming and you don’t know when it’s Performing. Well, so we’re gonna talk about tackle that right Now when to pause ads how to know if you if the ads are performing Or underperforming and what exactly should you determine? Okay. Now it’s the time to like pause the ad tests on a product How much do you spend to test a product? Etc, etc. Alright, so let me get into it I’m gonna share my screen with you guys really quick Share my screen. You guys can hear me. Please comment down below so I know that you are hearing me All right, so when to pause face cats and how to know if Facebook ads are performing as well, right, so to inner-circle students have already um specifically asked me this question multiple times in our and our calls have asked this question and a few of the group members for the three room members Have asked this question to Which is you know, when to pause app, so I I thought, you know address it in this special training So when should you pause the face again? Well, it depends on your product price, right What is the price where you have it set on your Shopify store on your ecommerce or whatever platform using right? We I teach you guys how to use Shopify. So in this case, let’s go to Shopify. So let’s say your product price is $40 well 40 others should be your ad set Thresholds, right? So your product price Equals your ad set Killed threshold What does that mean? Right so if an ad set spends as much? as your product price costs Without any sales, that’s when you pause right? So let’s say Let me put this down below. So product price. The first thing is product price First thing is product price equals ads. I killed threshold. So if your product cost $40 and Your ad set has spent $40 without any sales. That’s when your killed right ad secured threshold without sales All right. So now when it comes to specific ad sets Let’s say you’re running 20 odd sets at $5 a day $10 day. Um if it runs 4 So my metric essentially is 50% of product price You should at least have an add to cart equals at least one add to cart on your accent And Essentially what this means is that lesson your product cost $20 if you spent $10 already and don’t have any add two cards, it’s probably not gonna work that well, you’re right it’s probably not gonna be a Successful ad set. That’s why I recommend you pause right the best performing ad sets are essentially Ad sets that start getting your results from the beginning always Very successful ads start getting results very fast, right? Um, For example, right like my best ad sets that have like five to six times return on adspend They start out very well. They start out in the first ten dollars. I get a say and I know okay Just want to scale. Well, this one’s gonna work. Um What if I make an ad for a fleet plus shipping pronto? All right knee high so free plus shipping You’re going to take into consideration In price, so either product or shipping price So for example in your case Product price is zero But shipping price could be let’s see ten dollars if you spend ten dollars and you don’t have any sales That’s when you kill it. If you spend five dollars and you nominee out the carts. That’s when you kill right? So that’s essentially what metric you should use Even I’m from the inner circle has a specific question, which I’m going to go through right now Can you discuss some rules to put on your ads and He uses $10 and no ATC kill 15 and no purchase kill, right? This is a very good metric, right? I like that you’re doing this So the automated rule and the rule that you should have on all your ads and all your assets should be product price Equals sales threshold, right? So if the product has reached the product if the asset has reached quite a price With no sales, you kill it if the answer had reached 15 percent of product price It needs to have at least one after card or you kill right? Cuz the problem is if you don’t have these metrics when you’re dealing with extremely high volume Yeah, for sure man when you’re dealing with extremely high volume of Adsense let’s say, you know, like in a given day I can launch 50 ad sets and $10 per day each, right? That’s $500 a day that if I don’t have a metric for when I’m gonna kill I’m gonna lose a lot of money I’m gonna I’m gonna essentially kill my entire margin right I can Lose $500 in a day if I don’t have those those rules So let’s in my product price is $20 if it’s spent 10 bucks and it didn’t get an Add to Cart I’m gonna pasta and then obviously from the 50 out says I’m gonna get a lot of sales from that. So it’s gonna um, Counterbalance the the margin but those are the two rules that I want you guys to have 100% killed threshold build sales 50% of product price So a hundred percent a product plus shipping price, that’s okay threshold without sales That is a metric that I recommend you guys use. That is a metric that I use right now. How do you tell if An ad is going to be a winner, how do you tell in the first ten $20 spend this ad set is gonna question Right this ad set is gonna make me a lot of money. Well, the main metric is In the first ten to fifteen dollars you get at least one sale, right? So in the first ten to fifteen bucks that you found on the outset You should get at least one sale if your product president, you know over 50 bucks, right? So in the first Ten to fifteen dollars I spend You should get At least one sale if product price under 50 Right that a metric that I used to determine if an ad set is going to crush it later on if it’s going to be a really Good ad set later. That is a very important metric and a metric that I hold on Almost all of my ad sets and I know if I’m gonna scale, right? Um in next week’s training, I’m gonna talk about very very specific scaling tactics that essentially like almost no one teaches because they’re they’re very, you know, You have to spend a lot of it a lot in ads in order to know these scaling tactics. Um But one of my students in the inner circle asking me this multiple times today, you know How do you scale should you duplicate you increase budget? so you do this, so I want to take that and essentially teach you guys what what I do for that and Then that is how I determine if in bonanza is gonna work out right? That is how I determine Okay, just add is gonna be successful. There are a few more questions that I want to address here in the group that you guys have questions about Give me one second. So Mihai I Answered your question and now I have one more question to answer and that is Much time do we need to see if the conversion campaign is performing right? Don’t think about it as in how many days do I have to run a campaign to see if it’s successful? Think about it as in dollar amounts How much money do I have to spend to know what the campaign is going to be successful? And that that’s that’s it That’s a threshold don’t think about it. Oh if I run it for 24 hours 48 hours. No, that’s too confusing you have to look at them how much time you spend because money is all that matters in this business and You have to look at for example use these two rules over here Let me see rules of add pausing if you want this I cannot of course Senate you so if you spent $20 and your product price is $20 without a sale. That’s not gonna be a winning answer It doesn’t matter if you’ve run it for 24 hours for 48 hours for two weeks If it has spent as much as a product price, it is not gonna be a converting hat, right? Um, Let me see So Andrew saying It’s not about duration of campaigns about a duration of ad sets. Yes. That is very true I I do it at the outset look let me let me clarify that right now It’s at the ad set level where you determine. Okay, this is gonna be successful or not. It’s not at the campaign level It’s not like this campaign and spent a thousand dollars notes at the ad set left right? It’s at the answer that you determine Okay in this campaign has spent 20 bucks My product price is 20 bucks and I don’t even have add to cart’ you guys you guys Slash that. Yeah quasi that poster. That’s it see other questions ah What do you think is better, okay this Sort of a related question. What do you think is better in terms of testing commercial campaigns between engagement or engagement campaigns, right? so Engagement versus Conversions What is better to test let me? Pull it up engage your versus Commerce’s what better to test I test with conversions I start out with conversion and then view content pixel trip and If my view contents on one of the questions in the group was you got three clicks for two dollars That is way too high. You want to shoot for view contents or clicks essentially less than fifty cents each, right? I have some campaigns where the cost per click twenty thirty cents. That is a good metric right you want to go for? clicks or view contents For less than fifty cents Why because on a large scale once you scale once you’re spending a lot of money every day which is the goal You really need this metric you need you know How much might get tossing for purchase and how much of my cost per click because if you have a $2.00 cost per click? Your conversion is not gonna be fifty percent, right? You’re not gonna make a sale every four dollars So if you want to keep those cost per click low and that’s the number that I determine in order to just okay Should I pause or not? Or should I keep running or skip let me check here How do you how do you know if your ad needs more time or if it’s just a bad app, right? Brought product price right so I know that you sell fitness coaching so I know that your your Your product essentially is a bit different You have to think about it in terms of how much can I pay per lead? Not how much you can I pay per sale. How much can I pay per lead? And how many leads do I convert to my program not in your case? that’s what you have to think about it and same thing if you spent a hundred bucks, sorry 100 percent of your league cost of Uh.yeah of your league target cost you pause it without any leads How many different ad sets should I make for a single product? Right how many different answers you made for a single product? So In order to test a new product. I usually test between four and eight at sets Usually it is the same Audience so to audiences in four countries So essentially I do two different target audiences in in four different countries Which is one of the one of the strategies that I recommend invested to shoot for Because some products they don’t sell in the US, but they sell in the UK and sometimes that happens I was talking about this Um, I think it was like two weeks ago with the inner circle There was a product that I tried and did sell in the US but sold a lot in the UK and it got me more than ten thousand dollars in sales over the Over one month all from the UK. All right, so I do recommend having Four to eight ad sets you can keep them on low budgets five to ten dollars a day and keep that metric You know those two rules of odd set pause and then obviously not all the ads are gonna suck There’s gonna be a couple of sales so you will have profit at the end All right, even I am thank you for that question because I I get this question on a daily basis pretty much. Why do I recommend going with you content in the beginning? If you already have a lot of data if you already have more than 500 Ok, this is going to be really important and if I get this question again from anyone I’m just gonna attack them in his life and tell him to check this if you have More than 500 view contents on your pixel already You don’t need to start with you content you can start with Add to Cart or purchase if You’re completely new to this, which I know a lot of people in this group are Go with you conduct that name. You’re part of the inner circle You make 5k a month or more and we’re shooting for 10k with you so you can start off with purchase You can start off with Add to Cart you can start with purchase. Um you don’t need to start out with new content new content is when you’re starting out completely new and Your pixel doesn’t have any data. So you wanna Actually get that data first and then start doing add to cart’ approaches So I hope that clarifies that because um, you you make more than fuck a month You have a lot of sales. You have a lot of data. You can just go straight to purchase It doesn’t matter. You don’t need to add those two steps or like BC at the part, right? Um Yeah AGC means at the court. So at the basket, um ATC equals at the cart at the basket add to you know That’s far less essential If your if your store if you’ve gone a lot of sales let’s say more than 20 50 Sam’s between 20 or 50 sales. You probably have more than 500 view content pixel triggers and you probably have more than Probably 100 or 200 at the carts. If that’s your case, you can go straight to purchase You can start off a conversion campaign with purchase. You don’t need to go back to view content This is just for people that are completing you and I know there’s a lot of you guys out there. So that’s why I emphasize optimizing from you optimizing the funnel essentially, right, um with one of my inner circle students we were talking about Having an extremely well built funnel. That means making sure that you content people are retarget it Add to Cart people and retarget it and say it and Yeah and initiate check out people are returning right that is the funnel The funnel is view content Add to Cart purchase. What you want to do is if you already have view content, um Optimized you can go straight to purchase. It doesn’t matter It doesn’t you know, it’s not gonna affect your pixel in any way cuz you already have that date, right? Um unless Your products are extremely different from each other Let’s say you’re selling like I don’t know you’re selling tea mugs and then you want to sell like dirt bikes Right something completely different on different spectrums of niches then ya start out with you content until you get 500 Extremely different but if you have a general niche store or just you know The source that I recommend you guys to do keep them on it and one category on similar categories and you will have a problem What’s up, Bruce lon? cheers from Poland, dude So, yeah guys that’s basically what I wanted to cover today because this is you know I’ve gotten this question the past three days a lot which is like what should I pause in that? well, these are the two rules and you know if you want put them on a Sheet of paper and put them on your on your wall or a desk, whatever it is But those are the two rules, right? Those are two rules that I use on a very scaled basis when you’re spend thousand dollars a day on ants There’s no room to mess up. There’s no room to like, oh, let me leave it on for a little bit more No, cuz then you look at your numbers in you’re like, oh, okay. I lost money and you don’t want that you want to be in control of your numbers and this is how you’re in control of your numbers with these rules and These essentially these thresholds that you set for yourself so, um, I’m gonna I was talking with an inner circle student today about Scaling and I will cover that in a you know live in the night door and the training in that couple weeks so if you want to learn how to scale ads Effectively or if sure you do duplicate should you scale up one ad set what you do? Um, I’m not gonna cover everything because that’s for the inner circle program, but I’m gonna cover the basics stay tuned to the group out of your friends and Make sure to watch all the trainings Thank you. Thank you for the likes you guys. Thank you for the love Thinking for the comments it pushes the live video up. So if you guys have any questions anything pop them down in the comments You pop in now we have 14 people live right now, so I’m gonna stop recording right now. So I’m gonna answer a quick stop recording save the recording and then let you guys answer some questions


3 Responses

  1. Rafael Cintron - 7 Figure Ecom Secrets

    October 9, 2018 6:23 pm

    Thanks so much for watching my video! I read and reply to every comment so let me know if you have any questions!

    Watch my FREE $10,000/Month Training 👉http://7figureshop.com/
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  2. Stevan Novakovic

    January 25, 2019 11:06 am

    Hey Rafael,

    Thanks for insane value! I have three questions for you:

    1. You explained to kill any adset whose amount spent is more than product sale price.

    But I thing that you forgot to include cost price as well. In my opinion, I would kill any adset that spent more than sale price – cost price.

    Please correct me if I'm wrong!

    2. You also mentioned that a winning adset should get us a sale after $10-$15 spent. I suppose you're talking about WC-Purchase objective, right? Because you shouldn't expect a sale after $10 spent on View content objective, am I right?

    3. You mentioned to skip VC if I have more than 500 VC on my pixel. Should I go straight to pur, or go atc, and then when I have more than 100-200 atcs on my pixel go straight to pur? Right now, I have 1700 VC and 130 atc on my pixel, but it's a general store, so I'm not sure if I should start straight from pur?

    Thanks in advance!


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