How to use YouTube Influencers When trying to find the perfect influencer for advertising on YouTube, Find an influencer that shows interest in your industry. Before committing to one influencer, take a look at their content. If possible, take a look at one of their previously sponsored videos and see how their viewer base reacted. Create videos to increase awareness about your business as well as its products. Currently only 9% of American small businesses have a YouTube presence. Get involved now & stay ahead of all of your peers.