– the French leading online retailer for DIY and gardening equipment

2 was founded in 2013
and offers a wide range of products – at competititive prices.
Today, the site is France’s leading online retailer for
DIY and gardening equipment. As a DIY enthusiast myself,
having spent a small fortune in major DIY stores,
I decided to team up with my associate Christian to create a site
offering more choice at truly enticing prices.
We started using Google AdWords and Analytics
as soon as the site was launched. In the beginning,
AdWords generated 100% of our sales and allowed us
to increase our revenues fifteen-fold in just one year.
In 2014, this rapid growth allowed us to take on 25 permanent employees,
and in 2015 we hired 10 more. It’s an indispensable tool. It’s our ambition to be
Europe’s number one, and Google’s tools
will be instrumental in our rapid expansion


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