Hi! Today we’re going to have a look at
WooCommerce. Without a doubt it’s the most popular eCommerce plugin for WordPress. WooThemes,
the creator, has built a rich ecosystem of templates and additional extensions around
it. Generally, both WordPress and WooCommerce are completely free. However, you’ll need
a hosting company. One option is Bluehost, who provide several dedicated WooCommerce
packages that have everything conveniently pre-installed. Let’s have a closer look
at the pros and cons of this offering! Each plan has WooCommerce pre-installed and
includes a domain. Unfortunately, Bluehost doesn’t have a free plan. The 30-Day Money
Back Guarantee only applies to the hosting though, not to the domain name.
When you log in to your account, you can jump directly to your WordPress installation or
check Bluehost’s WooCommerce documentation. Let’s go to the dashboard.
As mentioned in the intro: WooCommerce is an add-on for WordPress. You’ll manage the
store entirely from your WordPress dashboard. If you have never worked with WordPress before,
you’ll probably need some time to get used to it.
The WooCommerce wizard will help you set up your online store. If you should get stuck
for any reasons, click on “Help” in the top corner. There you’ll find some really helpful videos.
Under settings you can configure basic things like “Currency, Tax or Shipping Options”. As you can see, there are lots of options,
but we will focus on the most interesting features for now. When we go to “Checkout”
and scroll down we’ll see our payment gateways. Do you notice anything? There’s no standard credit card gateway
integrated. You can add one by clicking on “Add-ons”. Here you find services like
“Stripe”, or “Authorize.net”. However, many of these solutions will cost extra. You’ll
find the details in the description. It’s the same for shipping. When you want
to provide real-time shipping rates, you’ll need an add-on of that particular company.
Again, you will face additional costs. Other companies like Shopify or Weebly have some
of these services included. After setting up everything, we can add our
first products. Many other solutions that we’ve tested had
issues with virtual or downloadable products – but not WooCommerce. No matter if you want
to sell t-shirts, your own music or even consulting sessions, with WooCommerce you can do it all
easily. When you are done with adding the product, you can then preview it. What you see here is the pre-installed theme. You can change it like any other WordPress
theme in your dashboard. It needs to be compatible with WooCommerce though!
Let’s tackle another essential topic for eCommerce stores: SEO – Search Engine Optimization.
If you want the best possible visibility of your products in Google, you’ll definitely
need a plugin. There are free solutions out there, but depending on what you need, you
may pay extra. If you want to know more about WooCommerce’s costs, you’ll find a link
at the end of the video. Last, but not least, let’s talk about the
support. As already mentioned, you’ll find a lot of documentation in the dashboard. But
what happens when your WooCommerce store is down? And it’s right before Christmas? Well,
you can try to chat with the Bluehost team or open a ticket, but the quality and response
time can vary heavily. In our test, we had to wait between several hours and several
days. Without a doubt, WooCommerce is the best online
store solution for WordPress. It gives you full control and has many handy features already
included. We haven’t mentioned it yet, but you can also run a multilingual store with
WooCommerce. Just keep in mind that you will need an additional plugin. If you’ve never worked with WordPress before,
WooCommerce could prove challenging. Switching designs, for example, or adding SEO information
is not very beginner-friendly. We were also surprised about all the additional
costs you could face. Many of them are not that obvious when you think about launching
an online store. Unlike Shopify or Bigcommerce for example,
you are responsible for all updates. Normally, this should not take you more than 3 mouse
clicks, but in practice that’s not always the case.
Getting in touch with the support can be an adventure. It’s best to have a programmer
handy if you want to avoid sleepless nights. In case you’re not sure if WooCommerce is
the right choice for you, you’ll find a comparison chart of different eCommerce solutions
at WebsiteToolTester.com. And if you found this video useful we’d
be very happy for your thumbs up and comments. Thank you!